If you are from Mumbai, or if you have been to Mumbai, chances are that you have seen the word bean bags, with a phone number beneath it, sprayed across flyover construction sites, culverts, Tin fench (those that enclose a road construction area).
Hats off to the person who started this Idea.
This is advertising at its best and a classic execution of Grafitti Marketing.
OK, I didn't invent the term Grafitti Marketing, and when I googled it, it threw up some interesting results. It talks about using Mural Paintings and using street art in outdoor advertising. But I felt that, what this Bean Bag traders have done is give Grafitti Marketing a new meaning.
Wait, the Grafitti above was photoshoped by me, since I didn't have a real picture of what I am talking. They won't splash a grafitti so carelessly across a public property. These people are quite careful. They don't usually deface public wall, and choose their board very carefully. Like a tin drum lying near a road construction visible to everyone, but not quite a public property, or a Tin enclosement which usually is a temporay wall. At worse, I have seen them splash the grafitti across culverts. So they are not doing anything that would attract legal hassles.
But they have created visibility. If i decided to buy Bean Bags, the first thing I would remember would be the grafitti, and won't forget to note down the number next time I pass a grafitti, and I will pass a few for sure. With road constructions happening everywhere, there is no paucity of Advertising space. Without as much as creating a brand, they have given the Target customers a very accessible contact point or perhaps a point of sale.
Reputed Business might sigh away from such a campaign, but If I were to start a business sometime soon, I know what to do.
Kudos to the Grafitti Marketeers!
Bean Bags are everywhere!