PVR to start no-frills Multiplexes

Ajay Bijli who gave Indians the first taste of Multiplexes with his PVR chains, and set off a mini-multiplex boom is set to set-off another boom. Another first to his name, NO-Frills Multiplexes.

PVR cinemas will start a no-frills chain in small cities, starting from Latur and Aurangabad, names PVR talkies. He will do away Cushy seats, Plasma display, Neon-lighting, and central air-conditioning. Oh, they won't be selling 50 bucks pop corns either...

All the best, Ajay!!!