Does Sex sell?
This used to be one very common GD topic, and a subject marketers and Ad-men love to discuss at the drop of a hat. [more]
Gives much fodder for controversy among the moral police brigades as well.
To the right is the imfamous Ad from Tuffs that started it all. It created a small flutter from the Moral Brigands. [image from here.]
Wait! I am not here to debate on whether sex sells or otherwise.
My question," if the ads mentioned were SEX afterall"?
To me, showing a little skin is not sex, just a little improvement to the torn Cobweb scenes of Ganga Jamuna Saraswati or two flowers banging each other.
Some creative head of a famous ad company once gave a guest lecture( no, he was not a guest faculty from Wharton, just an Admen who was kind enough to give us some insights on Indian Advertising). He showed us some very beautiful ad campaigns from around the world from a video. I rememeber what he told about the Indian Ad making, "We are just not bold enough". Then, he proceeded to show us a series of bold commercials.
I particularly liked the ad about the fruit flavored condom.
It showed a very polished lady (in a restaurant or waiting for something I don't remember), and a fly was hovering around her mouth. It didn't suggest anything till the product was shown. A fruit flavoured condom. It was funny as hell, but the commercial didn't end there. The Coup de grace was the ending when it showed another scene and the fly was buzzing around a guy's mouth. Now that was bold. No skin, no sex. Plain creativity. Have a Dekko here.
I like the Ikea ad campaigns as well. Very clear Messages. Tidy up, or see what your kid nis playing with... trrrrrrrrrrrrrrrr
To be bold, and to convey a sexual tone, one don't have to be so
Have a look at this Puma Ad... A little gross but.... BANG ON ..literally