Soapbox, Microsoft's Youtube

Mashable writes about microsoft's answer to Youtube, Soapbox, which is not live yet. It was developed under the codename Warhol, it says. Just a little later than AOL, Yahoo and Google,Microsoft will be launching Soapbox under the MSN brand - unlike Windows Live Spaces, Windows Live Favorites, Windows Live Messenger and the dozens of other services that have adopted the Live branding, report Mashable .

Mashable's Verdict:

"MSN Soapbox will join AOL Video, Yahoo Video, Google Video and MySpace Video as a major player in this market, but my hunch is that it’ll be a me-too attempt. They’re incredibly late into this game, and the details we’re hearing don’t suggest any real innovation. Nonetheless, I’m sure they’ll integrate it with all their other properties - including the Windows desktop - to build the user base."