Wednesday, May 23, 2007

Reliance woos Bata

For a tie-up..

Reliance wants to sell BATA footwear and wants BATA to sell Reliance footwear. What a fit?
As I keep saying, Realiance was good in commodities marketing, to industrial buyers. The consumer face of reliance have never been... umm like other consumer facing companies. It has a stodgy, PSUis feel to it. So does Bata, what a Fit!!

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