Viagra Startup companies: Doubling valuation

Peter Rip General Partner, at Early Stage Venture capital firm, Crosslink Capital, shares some very intersting insights about approaching a VC for funding. Be Focussed.

Pick one application; serve one type of customer and be in that business. Show how you can conquer a specific set of competitors by virtue of the technology, but don’t be in the technology business. If you can persuade your investors that the first beachhead is attainable and interesting, you will get credit for subsequent applications and the big, horizontal play. Tell a story that shows you understand who your customer is, how to get to them, and why they will buy or use your product/service. Show how powerful the technology and team are, but stay on message about the focus.[more]